Botanical Name :- Callicarpa macrophylla Yahl., Family :- Verbenaceae.

Synonyms :- Callicarpa dunniana H.Lev., Callicarpa incana Roxb., Callicarpa macrophylla var. griffithii C.B.Clarke, Callicarpa macrophylla var.kouytchensis H.Lev.

Regional Name :- English : Perfumed Cherry, Beauty berry, Hindi : Priyangu, Sanskrit : Phalini, Vanita, Punjabi : Priyangu, Gujrati : Lata Priyangu, Assamese : Priyangu, Bengali : Priyangu, Kannada : Priyangu, Gandhapriyangu, Malayalam : Njazhal, Marathi : Priyangu, Gavhala, Oriya : Priyangu, Tamil : Gnazhal, Gnazalpoo, Telugu : Prakhanam, Prenkanamu.

Part Used :- Fruit & Inflorescence.

Description :- Priyangu is globally distributed across India, Nepal, Bhutan, Myanmar, South East Asia and China. Within India, it has been recorded in Jammu & Kashmir, Himachal Pradesh, Uttar Pradesh, Bihar, Sikkim, West Bengal, Arunachal Pradesh, Assam, Meghalaya, Nagaland, Manipur, Mizoram, Tripura and Andhra Pradesh up to an altitude of 1800 m. Priyangu is an erect, 1.2- 2.4 m high shrub. The fruit is a berry which is 2-3 mm in diameter and pink-purplish colour with glossy surface. Flower 0.5 cm long; brown, calyx, bell-shaped, 4 toothed covered with wooly hairs;corolla, brown, tubular, 4 lobbed spreading; stamens 4, equal in size, epipetalous, antherovate, basifixed; filament very long, hairy; ovary 2-4 celled; style, long; stigma minutelycapitate

Phytoconstituents :- Priyangu contains Glycosides, Terpenes, Phenolic compound, Resin and Saponins. It is contains- Calliterpenone, Calliterpenone monoacetate, Callicarpenol, luteolin, apigenin , betasitosterol and its beta-D-glucoside, oleonolic acid and betulinic acids.

Ayurvedic Properties :- Rasa : Tikta, Kasaya, Guna : Ruksa, Vipaka : Katu, Virya : Sita, Karma : Pittahara, Vatahara, Rakta, Prasadana, Daurgandhyahara, Purisasangrahaniya, Mutravirajaniya, Sandhaniya, Vranaropana.

Ayurvedic Applications :- Daha, Jvara, Rakta-Pitta, Pakvatisara, Svedadhikya.

Medicinal Uses :- The plant is used against stomach disorders, dysentery, diarrhoea, burning sensation, mouth and tongue sores, piles, ulcers, headache, fever, blood disorders, leprosy, excessive sweating, rheumatism and female disorders.