Flavonoids, a secondary metabolite obtained from plants is generally a 15 carbon structure consisting of two phenyl rings & a hetero cyclic ring. Flavonoids which are used for a number of diseases are indispensable to variety of pharmaceuticals, medicinal, nutraceutical & cosmetic products.

One of the most successful application has been in the field of haemorrhoids owing to the benefits of flavonoids such as its action in increasing the vascular tone, reducing venous capacity, decreasing capillary permeability, facilitating lymphatic drainage and exerting anti-inflammatory & analgesic action. The speciality of flavonoids according to a clinical study by Dr. M.C. Misra & R. Parshad who used micronized purified flavonoid fraction (MPFF) showed rapid cessation of bleeding & reduced the risk of relapse in patients with acute internal haemorrhoids.

Finding the right flavonoid formulation

A flavonoid rich formulation which fulfil the objective of haemorrhoid management is AMROID by Aimil Pharamceuticals (I) Limited – a dual therapy consisting of tablet & ointment which collectively possess 20 herbs such as Cassia fistula (Amaltas), Callicarpa macrophylla (phool pryangu), Symplocas racemosa (Lodhra) & Butea monosperma (palash pushp) containing high concentration of flavonoids complete all aspects of haemorrhoid management in following manner:-

1. Easing the discomfort of piles

Acts as Haemostatic by toning the blood micro-capillaries, thereby checks bleeding per rectum significantly with help of Sphatic bhasm

Exerts Anti-inflammatory action by inhibiting inflammatory mediators like leukotriene, thereby controls pain & itching in rectum region by Pongamia pinnata (Karanj), Aloe vera.

Acts as Anti-microbial against a wide spectrum of bacteria, fungi & protozoa, inhibiting their growth without disturbing intestinal microflora, thereby checks any kind of secondary infection near the rectum by Terminalia chebula (Haritaki) & Berberis aristata (Rasnaut)

2. Effectively heals & prevents recurrence

Anti-pruritic by soothening or desensitization effect on the tissues by topical application and also systematic by inhibiting the histaminic effect by Aloe vera.

Accelerate Wound healing by enhancing collagen turn over and also shrink the haemorrhoidal mass due to potent astringent action from the herbal components of Pongamia pinnata (Karanj)

Acts as Bowel regulator by toning the peristalsis movements of GIT and also reducing re-absorption of water, thereby softens stools & checks painful constipation by Triphala

Improves Liver functions for regularizing digestion, metabolism and also for enhancing detoxification function of Liver by Terminalia chebula (Haritaki).

The final note Flavoboids being tried & tested in haemorrhoids are swiftly getting into the mainstream of management of  1^st & 2^nd degree haemorrhoids and with promising formulation like Amroid dual therapy, we can surely shift our patient from journey of pain to the journey of pleasure.